Make creator marketing a scalable growth engine.

Make creator marketing a scalable growth engine.

Hotsauce is your embedded creator marketing team. We pair expert marketers with AI to build your strategy, run campaigns, and deliver growth. Faster.

Hotsauce is your embedded creator marketing team. We pair expert marketers with AI to build your strategy, run campaigns, and deliver growth. Faster.

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Hotsauce

Creator content is the best-performing media on the internet.

Running it at scale is a full-time job.

That's the job we do.

Creator content is the best-performing media on the internet.

Running it at scale is a full-time job.

That's the job we do.

Creator content is the best-performing media on the internet.

Running it at scale is a full-time job.

That's the job we do.

Thread
Priya Natarajan
Priya Natarajan9:41 AM
Relay 2.0 ships in three weeks. We want founders and ops people to actually see it, not just read a launch post. Can you run it?
1 reply

how it works

Grow at the speed of culture

From strategy to sourcing, outreach, contracts, approvals, payments, and reporting, we run the playbook for creator-led growth.

You share a goal, we build a plan

Tell us what you want to promote in one Slack message. You’ll have campaign concepts, a brief, and target creator roster back within 4 hours.

Thread
Priya Natarajan
Priya Natarajan9:41 AM
Relay 2.0 ships in three weeks. We want founders and ops people to actually see it, not just read a launch post. Can you run it?
1 reply
Hotsauce
HotsauceAGENT10:12 AM
Here’s our recommendation. Monday Morning Recap gives Relay a moment to own: creators show the meeting they’d normally lose an hour writing up, then the Relay notes. Two alternates below if you want to compare.

We find the perfect creators

We search the open internet, not a fixed roster, to find people who already reach your audience and fit your brand vibe.

Thread
Priya Natarajan
Priya Natarajan1:05 PM
Brief looks good. Go.

Campaigns run without agency drag

Outreach starts the day you approve the roster. We negotiate, contract, chase every deliverable, and check every post before it goes live.

Thread
Hotsauce
HotsauceAGENTTuesday 4:18 PM
Weekly check-in. Everything is on track and nothing needs you this week.

Learn, compound, and scale

Every campaign feeds the next. We double down on winning creators, hooks, and formats to deliver stronger results month after month.

Thread
Hotsauce
HotsauceAGENTFriday, Sep 26 · 3:18 PM
Monday Morning Recap wrapped above benchmark. Sofia’s “meeting that could have been a Relay note” bit drove most of the views, and Maya’s post drove the most signups.

how it works

Grow at the speed of culture

From strategy to sourcing, outreach, contracts, approvals, payments, and reporting, we run the playbook for creator-led growth.

You share a goal, we build a plan

Tell us what you want to promote in one Slack message. You’ll have campaign concepts, a brief, and target creator roster back within 4 hours.

Thread
Priya Natarajan
Priya Natarajan9:41 AM
Relay 2.0 ships in three weeks. We want founders and ops people to actually see it, not just read a launch post. Can you run it?
1 reply
Hotsauce
HotsauceAGENT10:12 AM
Here’s our recommendation. Monday Morning Recap gives Relay a moment to own: creators show the meeting they’d normally lose an hour writing up, then the Relay notes. Two alternates below if you want to compare.

We find the perfect creators

We search the open internet, not a fixed roster, to find people who already reach your audience and fit your brand vibe.

Thread
Priya Natarajan
Priya Natarajan1:05 PM
Brief looks good. Go.

Campaigns run without agency drag

Outreach starts the day you approve the roster. We negotiate, contract, chase every deliverable, and check every post before it goes live.

Thread
Hotsauce
HotsauceAGENTTuesday 4:18 PM
Weekly check-in. Everything is on track and nothing needs you this week.

Learn, compound, and scale

Every campaign feeds the next. We double down on winning creators, hooks, and formats to deliver stronger results month after month.

Thread
Hotsauce
HotsauceAGENTFriday, Sep 26 · 3:18 PM
Monday Morning Recap wrapped above benchmark. Sofia’s “meeting that could have been a Relay note” bit drove most of the views, and Maya’s post drove the most signups.

Embedded Creator Team

A full creator marketing team that plugs into yours.

A full creator marketing team that plugs into yours.

A full creator marketing team that plugs into yours.

Search over every creator.

Find the right creators.

We search the open web and review 1000s of profiles to find people who already reach your audience.

Search over every creator.

Find the right creators.

We search the open web and review 1000s of profiles to find people who already reach your audience.

Boost replies with hyper-personalized outreach.

Outreach that gets replies.

We handle personalized outreach, negotiation, and contracts until the right creators say yes.

Boost replies with hyper-personalized outreach.

Outreach that gets replies.

We handle personalized outreach, negotiation, and contracts until the right creators say yes.

Every post, ready to go live.

We review content against your brief, brand, and compliance requirements before it goes live.

Every post, ready to go live.

We review content against your brief, brand, and compliance requirements before it goes live.

Pay hundreds of creators in seconds.

One invoice. Every creator paid.

We handle creator payments, tax documentation, and the operational mess behind the scenes.

Pay hundreds of creators in seconds.

One invoice. Every creator paid.

We handle creator payments, tax documentation, and the operational mess behind the scenes.

Launch in any language.

Launch in any language.

We run campaigns in 190+ markets with localized sourcing, outreach, briefs, and content review.

Launch in any language.

Launch in any language.

We run campaigns in 190+ markets with localized sourcing, outreach, briefs, and content review.

Works where you do.

Embedded in your team.

Work with us in Slack or Teams to review creators, give feedback, and keep campaigns moving.

Works where you do.

Embedded in your team.

Work with us in Slack or Teams to review creators, give feedback, and keep campaigns moving.

capabilities

Hire us for the whole channel,
or just parts slowing you down.

Hire us for the whole channel,
or just parts slowing you down.

Hire us for the whole channel,
or just parts slowing you down.

Influencer campaigns

Reach new audiences through creators they already trust.

Influencer campaigns

Reach new audiences through creators they already trust.

Influencer campaigns

Reach new audiences through creators they already trust.

Scaled UGC

Dominate social feeds with high volume content that feels organic.

Scaled UGC

Dominate social feeds with high volume content that feels organic.

Scaled UGC

Dominate social feeds with high volume content that feels organic.

Performance creative

Create a steady stream of content to rapidly test and scale paid media

Performance creative

Create a steady stream of content to rapidly test and scale paid media

Performance creative

Create a steady stream of content to rapidly test and scale paid media

Podcasts & newsletters

Partner with hosts and writers who shape how your category thinks.

Podcasts & newsletters

Partner with hosts and writers who shape how your category thinks.

Podcasts & newsletters

Partner with hosts and writers who shape how your category thinks.

WHY CREATORS

Creators move the
metrics that matter.

Creators move the
metrics that matter.

Creators move the
metrics that matter.

30%

increase in conversion lift for brands who promote creators on Shorts

YouTube

30%

increase in conversion lift for brands who promote creators on Shorts

YouTube

19%

lower CPA from Creator Partnership ads on Instagram and Facebook

Meta

19%

lower CPA from Creator Partnership ads on Instagram and Facebook

Meta

252%

increase in click-through rate from Thought Leader ads versus traditional

LinkedIn

252%

increase in click-through rate from Thought Leader ads versus traditional

LinkedIn

faqs

Questions & answers

How is Hotsauce different from an agency?

An agency works at arm's length. They juggle dozens of other clients, offer a limited creator roster, take months to deliver results, and keep you guessing about what creators were actually paid. Hotsauce acts like a member of your team: we embed in Slack or Teams, learn your brand, run campaigns end to end, and give you full transparency, including what every creator gets paid. You pay for work delivered, not a markup on your spend.

Why not just grow our own team?

Your team is better spent on strategy and creative than on sourcing creators and chasing replies. We take that work off their plate, and we work 24/7 hour in any language. We also grow or shrink the day you need us to, which no single hire can.

If you already have an influencer marketing team, we work under them and take care of the busy work that eats their week: sourcing, outreach, follow-ups, reviews, and payments

Is this just AI, or are there real people involved?

Both. Real people run your account, set strategy, and make every judgment call. Behind them, AI does the volume work no human team can: reading thousands of profiles, drafting outreach, flagging content issues, tracking deliverables and payments. People decide, AI does the legwork. It's how we deliver stronger results, faster.

Who do creators deal with?

A creator marketing lead from Hotsauce owns every relationship. Outreach is personal to each creator and reviewed before it's sent, and when a creator wants a conversation, they get one. They also get paid on time, every time, which is how we keep the creators you'll want back next quarter.

How fast can we get started?

Hours, not weeks. After a kickoff call we come back with a brief and a first creator roster for you to approve in as little as 3 hours. The moment you sign off, outreach starts.

faqs

Questions & answers

How is Hotsauce different from an agency?

An agency works at arm's length. They juggle dozens of other clients, offer a limited creator roster, take months to deliver results, and keep you guessing about what creators were actually paid. Hotsauce acts like a member of your team: we embed in Slack or Teams, learn your brand, run campaigns end to end, and give you full transparency, including what every creator gets paid. You pay for work delivered, not a markup on your spend.

Why not just grow our own team?

Your team is better spent on strategy and creative than on sourcing creators and chasing replies. We take that work off their plate, and we work 24/7 hour in any language. We also grow or shrink the day you need us to, which no single hire can.

If you already have an influencer marketing team, we work under them and take care of the busy work that eats their week: sourcing, outreach, follow-ups, reviews, and payments

Is this just AI, or are there real people involved?

Both. Real people run your account, set strategy, and make every judgment call. Behind them, AI does the volume work no human team can: reading thousands of profiles, drafting outreach, flagging content issues, tracking deliverables and payments. People decide, AI does the legwork. It's how we deliver stronger results, faster.

Who do creators deal with?

A creator marketing lead from Hotsauce owns every relationship. Outreach is personal to each creator and reviewed before it's sent, and when a creator wants a conversation, they get one. They also get paid on time, every time, which is how we keep the creators you'll want back next quarter.

How fast can we get started?

Hours, not weeks. After a kickoff call we come back with a brief and a first creator roster for you to approve in as little as 3 hours. The moment you sign off, outreach starts.

faqs

Questions & answers

How is Hotsauce different from an agency?

An agency works at arm's length. They juggle dozens of other clients, offer a limited creator roster, take months to deliver results, and keep you guessing about what creators were actually paid. Hotsauce acts like a member of your team: we embed in Slack or Teams, learn your brand, run campaigns end to end, and give you full transparency, including what every creator gets paid. You pay for work delivered, not a markup on your spend.

Why not just grow our own team?

Your team is better spent on strategy and creative than on sourcing creators and chasing replies. We take that work off their plate, and we work 24/7 hour in any language. We also grow or shrink the day you need us to, which no single hire can.

If you already have an influencer marketing team, we work under them and take care of the busy work that eats their week: sourcing, outreach, follow-ups, reviews, and payments

Is this just AI, or are there real people involved?

Both. Real people run your account, set strategy, and make every judgment call. Behind them, AI does the volume work no human team can: reading thousands of profiles, drafting outreach, flagging content issues, tracking deliverables and payments. People decide, AI does the legwork. It's how we deliver stronger results, faster.

Who do creators deal with?

A creator marketing lead from Hotsauce owns every relationship. Outreach is personal to each creator and reviewed before it's sent, and when a creator wants a conversation, they get one. They also get paid on time, every time, which is how we keep the creators you'll want back next quarter.

How fast can we get started?

Hours, not weeks. After a kickoff call we come back with a brief and a first creator roster for you to approve in as little as 3 hours. The moment you sign off, outreach starts.

faqs

Questions & answers

How is Hotsauce different from an agency?

An agency works at arm's length. They juggle dozens of other clients, offer a limited creator roster, take months to deliver results, and keep you guessing about what creators were actually paid. Hotsauce acts like a member of your team: we embed in Slack or Teams, learn your brand, run campaigns end to end, and give you full transparency, including what every creator gets paid. You pay for work delivered, not a markup on your spend.

Why not just grow our own team?

Your team is better spent on strategy and creative than on sourcing creators and chasing replies. We take that work off their plate, and we work 24/7 hour in any language. We also grow or shrink the day you need us to, which no single hire can.

If you already have an influencer marketing team, we work under them and take care of the busy work that eats their week: sourcing, outreach, follow-ups, reviews, and payments

Is this just AI, or are there real people involved?

Both. Real people run your account, set strategy, and make every judgment call. Behind them, AI does the volume work no human team can: reading thousands of profiles, drafting outreach, flagging content issues, tracking deliverables and payments. People decide, AI does the legwork. It's how we deliver stronger results, faster.

Who do creators deal with?

A creator marketing lead from Hotsauce owns every relationship. Outreach is personal to each creator and reviewed before it's sent, and when a creator wants a conversation, they get one. They also get paid on time, every time, which is how we keep the creators you'll want back next quarter.

How fast can we get started?

Hours, not weeks. After a kickoff call we come back with a brief and a first creator roster for you to approve in as little as 3 hours. The moment you sign off, outreach starts.